Protective Asset Protection

Protective Asset Protection has been providing F&I solutions for the automotive industry since 1962. We proudly serve thousands of dealerships in the automotive, RV, powersports and marine industries by providing innovative F&I products, training and technology. Our portfolio of vehicle protection plans, guaranteed asset protection (GAP), limited warranties and credit insurance programs provide dealerships the opportunity to generate revenue through the sale of products that help consumers protect their tomorrow, so they have the freedom to embrace today.

What Sets Us Apart

We deliver value to our dealerships by building long-term relationships and offering innovative solutions to improve customer satisfaction while increasing F&I revenue. Our passionate employees and independent insurance agents are constantly working to bring dealerships the best solutions. We help increase day-to-day productivity through training, professional claims processing, experienced underwriting and administration. We have paid out over $2 billion in claims and make the claims process simple, easy and fast, allowing dealerships to stay focused on their customers.1 We provide these valuable products and services in furtherance of our brand promise: “Protect Tomorrow. Embrace Today.™”

Products and People You Can Trust

We realize that business relationships are about more than profit generation—they're about generating trust and doing the right thing. Each person who represents Protective understands this simple, yet powerful outlook. That's why in addition to the pride that we take in the portfolio of products that we offer, we also take pride in our people.

Rest Assured, You're Protected

When you decide to carry Protective products, rest assured that you’re doing not only what is best for your customers, but what is best for your dealership.